I've been using Hootsuite for a while now - personally and professionally. Yet it seems that each time I turn around I discover some new gem which Hootsuite offers. Lately I've been discovering the range of whitepapers, guides, and video which Hootsuite has put together to support businesses using social media (Hootsuite Enterprise). At the moment in my library we are currently building a 'Digital Business' collection aimed at supporting local businesses and entrepreneurs seeking to put their enterprises online and make the most of the NBN as it rolls through town. So finding these gems on Hootsuite has been an absolute bonus. So, thank you Hootsuite, not only is providing this sort of information a help to your own business but it is most definitely a huge help to those businesses still struggling to come to terms with the changing nature of small business in an online environment (complete with small budgets to match).
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Thursday, May 30, 2013
Thursday, May 16, 2013
Libraries of the Future
The following visualization was adapted from PewInternet.com, of a keynote address for the 2012 State University of New York Librarians Association Annual Conference.
Source:LibraryScienceList.com
Thursday, July 26, 2012
How do conferences use social media?
One of my pet hates is when conference organisers set up social media sites - specifically Facebook and Twitter - for a conference and then don't follow through on the commitment during the conference. A library conference a few years ago did this, had 'Follow us on Facebook' and 'Follow us on Twitter' plastered all over the conference home page but when it came to the conference itself, absolute silence. As someone who couldn't attend that conference I was more than just a tad annoyed as I expected the conference organisers to take that commitment seriously and maintain the ongoing flow of communication. Not so.
Back in February this year I attended VALA in Melbourne and was struck by how well the social media, specifically the tweeting, was managed by conference organisers. Not only were organisers observed to be actively tweeting during sessions (from the conference identity) but responses to questions were prompt and agenda updates provided regularly. They showed how it could be done.
Just the other week I followed the ALIA Biennial 2012 conference from afar and was again impressed by the way conference organisers ensured that the conversations flourished on Twitter and Facebook throughout the conference. Not only was there direct engagement but they also made obvious use of scheduling tools like Hootsuite to manage programming details, share session papers, and so on.
This week I'm following another library conference and so far I've been quite disappointed by the lack of engagement from conference organisers on Twitter and Facebook. There appear to be a few photos going up on Facebook today (one lopsided) but next to no action on Twitter itself since yesterday and then only a handful of comments came through (indeed most of the tweeting seems to have occurred primarily pre-conference). The bulk of the tweeting is coming from participants at the conference and even that is reasonably sporadic, obviously the proportion of tweeters is significantly lower at this conference than at either VALA or ALIA2012. Which is a shame as I'd really like to know what's going on and if I can't discover that from the tweet stream than the whole thing becomes of little use to me and all I come away with is a sense of dissatisfaction and feeling that it could all be done so much better.
The moral of the story? If you are going to promote social media streams at a conference then you must also accept the responsibility for ensuring that you maintain an ongoing outgoing and engaging dialogue with others via those streams. If that means utilising a roster so that various staff can share the load, then do that. If that means using other tools like Hootsuite to schedule tweets and/or posts than do that. Don't expect the social media stream to maintain itself, that's your job.
sigh, rant over...
Back in February this year I attended VALA in Melbourne and was struck by how well the social media, specifically the tweeting, was managed by conference organisers. Not only were organisers observed to be actively tweeting during sessions (from the conference identity) but responses to questions were prompt and agenda updates provided regularly. They showed how it could be done.
Just the other week I followed the ALIA Biennial 2012 conference from afar and was again impressed by the way conference organisers ensured that the conversations flourished on Twitter and Facebook throughout the conference. Not only was there direct engagement but they also made obvious use of scheduling tools like Hootsuite to manage programming details, share session papers, and so on.
This week I'm following another library conference and so far I've been quite disappointed by the lack of engagement from conference organisers on Twitter and Facebook. There appear to be a few photos going up on Facebook today (one lopsided) but next to no action on Twitter itself since yesterday and then only a handful of comments came through (indeed most of the tweeting seems to have occurred primarily pre-conference). The bulk of the tweeting is coming from participants at the conference and even that is reasonably sporadic, obviously the proportion of tweeters is significantly lower at this conference than at either VALA or ALIA2012. Which is a shame as I'd really like to know what's going on and if I can't discover that from the tweet stream than the whole thing becomes of little use to me and all I come away with is a sense of dissatisfaction and feeling that it could all be done so much better.
The moral of the story? If you are going to promote social media streams at a conference then you must also accept the responsibility for ensuring that you maintain an ongoing outgoing and engaging dialogue with others via those streams. If that means utilising a roster so that various staff can share the load, then do that. If that means using other tools like Hootsuite to schedule tweets and/or posts than do that. Don't expect the social media stream to maintain itself, that's your job.
sigh, rant over...
Tuesday, July 10, 2012
Philosophy for change
I came across this blog, Philosphy for Change, today (thanks @myleejoseph for highlighting it). It featured an article titled "Foucault and social media: I tweet, therefore I become". It's the 2nd part of a three-part series of articles. Part one explored how the open commons ideal of social media creates a 'virtual Panopticon' effect that impacts on the psychology of users. This second article looks at Foucault's concept of subjectivation - given that social media shapes so much of ourselves, why shouldn't we engage this process in a creative way? The third instalment will explore the 'call of the crowd'...
This second article closes with the following statement... "Social media can be a positive tool for creating and affirming the self. We can and do use social media as a tool in the 'art of life', the practice of constructing the self."
Food for thought.
This second article closes with the following statement... "Social media can be a positive tool for creating and affirming the self. We can and do use social media as a tool in the 'art of life', the practice of constructing the self."
Food for thought.
Thursday, June 16, 2011
Wibbly Wobbly Timey Wimey Stuff
One of the cool things about Twitter is the way you quite simply stumble upon some absolute gems - this is a video from Phil Bradley (UK) http://youtu.be/HECUTJ-BCpY which I stumbled upon via a tweet from Aaron Tay which first sent me to The Infectious Library blog and then on to the YouTube link.
The gist of Phil's talk to CLIPWALES links 11 social media resources which libraries need to use more to 11 Dr Who regenerations. It's a great list, a great video, and an engaging way of remembering what we should be trying to do - going where the conversations are.
The gist of Phil's talk to CLIPWALES links 11 social media resources which libraries need to use more to 11 Dr Who regenerations. It's a great list, a great video, and an engaging way of remembering what we should be trying to do - going where the conversations are.
Wednesday, February 3, 2010
Social Media Revolution !?!
A friend posted this to Facebook -
"Social Media Revolution: Is social media a fad?
Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. "
"Social Media Revolution: Is social media a fad?
Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. "
Thursday, March 6, 2008
"work 20% differently, not 20% more..."
Ellen has just emailed this link around discussing changing work practices as a result of emerging web 2.0 technolgies and the rise of social media - http://www.powerhousemuseum.com/dmsblog/index.php/2008/03/06/resourcing-for-social-media-social-media-cultural-communication-2008-conference/
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